Flowbird

Flowbird HUB: Urban Management Dashboard

A Centralized Platform for Smarter Parking Ecosystems

Flowbird HUB is the all-in-one command center for managing parking operations across cities, municipalities, and designated urban zones. With real-time insights, comprehensive reporting, and intelligent automation tools, the platform empowers operators to manage curb space, optimize tariffs, reduce fraud, and improve the urban parking experience for on-street, off-street, and EV at scale.

Flowbird needed a unified, robust dashboard that could give operators a 360° view of the entire parking ecosystem in any given urban zone. The platform needed to surface the most critical, high-level metrics while allowing quick, intuitive actions on the ground—from terminal status to tariff enforcement and maintenance reporting. Additionally, the system needed to manage, define, and create tariffs, zones, user profiles, and more.

SERVICES
Design Direction & Operations
UX/UI
User Research
INDUSTRY
Urban Mobility, Urban Management, Civic tech
RESULTS
Supporting 100+ parking ecosystems worldwide, thousands of users globally, boosted operational efficiency and revenue oversight, a significant win for city clients, Flowbird, and its users
Flowbird UX on street parking architecture

The Challenge

We faced challenges including identifying the most actionable and valuable data for operators while aligning design with technical limits of Flowbird’s existing systems. We needed to maintain clarity and usability within a highly complex interface, synthesize feedback from actual end users across multiple global markets, and deliver a production-ready design under tight deadlines.

Our Approach

To create a data-rich, intuitive experience, our team conducted user research through surveys and focus groups to understand operator pain points and priorities, developed personas to model real-world usage across cities and municipalities, mapped workflows and created wireframes focused on clarity, speed, and task-orientation, collaborated closely with engineers and analysts to ensure technical feasibility and data integration, built high-fidelity prototypes for usability testing and validation, and oversaw design implementation to maintain visual integrity and UX consistency through launch.
Flowbird UX personaUX Research

From Complexity to Clarity: Designing the Flowbird HUB Dashboard

We delivered a modern, intuitive interface with powerful backend integration. Below is a demonstration of features from the on-street parking UX/UI.

Desk view of Flowbird Hub
Parking activity overview
Parking activity overview
Graph details
UI graph details
Parking meters overview
Flowbird Parking meters overview
Graph/chart details
Flowbird Chart details
Weekly view
Flowbird Weekly View
Drop menu for 3 types of parking
Flowbird Drop menu
Flowbird Parking overview
Collapsed map filter
Flowbird collapsed map filter
Flowbird terminals overview
Flowbird terminal supervision
Details and filters
Flowbird details and filters
Events log
Flowbird events log
All policies
Flowbird all policies
Policy details
Flowbird policy details
Flowbird terminal definition
Edit details
Flowbird edit details
Cashbox overview
Flowbird  cashbox overview
View details
Flowbird view details
Collections table
Flowbird Collections table
Flowbird AI chatbot
Flowbird tariff simulator
Flowbird tariff simulator
Flowbird tariff simulator
Flowbird tariff simulator
Flowbird tariff simulator
Flowbird simulator results

Outcomes

The redesigned Flowbird HUB dashboard helps city operators gain a clear 360° understanding of parking operations, maximize curb space and ease congestion, manage and optimize revenue with real-time analytics, and reduce fraud, errors, and inefficiencies in the field.

Supporting 100+ parking ecosystems worldwide
Thousands of users globally
Boosted operational efficiency and revenue oversight
A significant win for city clients, Flowbird, and its users

With high engagement, positive feedback, and measurable business results, the project became a flagship for Flowbird’s urban management suite—positioning them as a global leader in smart city mobility.

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Selected work

Estate Guru
Estate Guru: Financial Advisor Dashboard
Flowbird
Flowbird: Park Detroit
Euvic
Euvic: Financial Dashboard
Feathers
Feathers Vintage Boutique: eCommerce Website
Flowbird Hub Case Study
Flowbird: Urban Management Dashboard Hub
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