Case Studies
The design evolved.
So did the business behind it.
Solving the right problem changed far more than the product.
Complexity is invisible until customers feel it.
Years of accumulated capability became a parking experience drivers could use without thinking about the system behind it.
4.6/5 App Store rating • 200,000+ monthly transactions
Estate planning is emotional and complex. Design makes hard decisions easier.
Estate planning became clearer for the families making significant decisions and the professionals guiding them.
35% improvement in task completion • 50% fewer user errors
Complex systems become useful when people can see what matters.
Operators who could only see pieces of the system gained a complete view of the parking ecosystems they managed.
Supporting 100+ parking ecosystems worldwide
Twenty years of curated taste deserved a digital experience to match.
The redesign brought Feathers' distinctive point of view online, from brand storytelling to the shopping experience.
+24% increase in daily online sales • +13% increase in average order value
Expert users don't need less complexity. They need less friction.
The workflows stayed intact while the friction around them disappeared.
45% improvement in user satisfaction • 25% reduction in time on task
Let's start with your Challenge.
Every engagement begins by understanding where you are today, what you're trying to accomplish, and where thoughtful product design can create the greatest impact.