For Startups, Growing Businesses & Agencies
Strong Ideas,  Inspired Design, Smart Solutions

We help you validate faster, launch with confidence, and scale smarter through strategic UX research, product design, and scalable operations—without the overhead of building an in-house team.

A Stronger Idea Design Studio
Global Teams. Strong Visions. Shared Success.

Force multipliers for startups, businesses, and agencies who need senior-level design expertise on day one.

3 Critical Challenges that we solve

Two decades of experience solving what matters.

Speed and Quality

Most teams sacrifice one for the other—rushing to market with poor UX or perfecting features that miss the mark.

Solution:
We move fast without breaking things, delivering strategic clarity that accelerates the right decisions.

Scaling Design

Growing design capabilities without scaling headcount, overhead, or management complexity.

Solution:
Senior-level expertise from day one, with systems that scale and integrate seamlessly with your team.

Vision Alignment

Stakeholders, users, and business goals pulling in different directions, creating costly pivots and scope creep.

Solution:
Our process aligns vision with market reality, reducing risk and creating clarity for everyone.

OUr Services

Strategy, design, & operations that scale with you

We partner with startups, businesses, and agencies to deliver senior-level design expertise without the overhead—accelerating launches, reducing risk, and and creating exceptional user experiences that drive real business results.

Discovery & Innovation

Validate Before You Invest in Code

Stop guessing—discover what users really need before full development. Perfect for startups, new product launches, and complex client projects.

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Strategic workshops and user research

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Journey mapping and concept validation

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AI-enhanced insights and actionable roadmaps

UX / UI Design

Design That Drives Adoption & Delight

We create intuitive experiences that drive adoption, reduce friction, and strengthen loyalty by turning complexity into clarity. Perfect for series A-C startups, platform modernization, agency client work

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High-fidelity UI design and interactive prototypes

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Motion design and accessibility features

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Responsive, scalable design systems

Operations & Scaling

Systems That Move Design at Scale

Great design is only as strong as its execution. We implement scalable frameworks and processes that accelerate delivery. Perfect for growing businesses, multi-platform products, enterprise clients

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Agile integration and design system development

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Seamless design-to-development handoff

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Team enablement and documentation

ecommerce and marketing

Websites That Convert Visitors Into Customers

Your digital presence is your growth engine. We design experiences that turn interest into action and customers into advocates. Perfect for E-commerce brands, SaaS companies, B2B lead generation

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Conversion-focused websites (Webflow, Shopify)

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Funnel optimization and A/B testing

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SEO strategy and retention design

Selected Success stories

Faster launches. Stronger products. Confident teams.

See how we've helped startups, businesses, and agencies turn complex challenges into elegant solutions—from discovery to launch and beyond.

Flowbird
Flowbird

Driving Downtown Detroit Engagement Through Strategic Design

Urban Mobility, downtown revitalization parking app, 4.6/5 App Store rating, 200K+ monthly transactions, 4,000+ on-street spaces managed
Product design / Design system / Team enablement
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Estate Guru
Estate guru

A Stronger Platform for the Business of Estate Planning

Legacy fintech transformation, 35% improvement in task completion, 50% reduction in user errors, 30% fewer support tickets
Product design / User research / Design system
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Feathers
Feathers Vintage Austin

Turning Vintage Style into Digital Sales

Digital transformation for retail, Enhanced user experience and streamlined shopping journey, +13% increase in average order value
eCommerce / Digital marketing / AI design
View case study
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Euvic
Euvic

Financial Clarity for a Global Fund Administrator

Legacy system modernization, 45% improvement in user satisfaction, 25% reduction in time on task
Product design / Team enablement
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Who we help

Design Partnerships Built for Your Stage & Goals

Whether you're validating a concept, scaling a product, or serving clients—we deliver senior-level design expertise that accelerates success without the overhead.

Startups

Validate Faster. Launch Smarter. Scale with Confidence.

We help startups turn ideas into investor-ready products—faster, with less risk and higher quality. Perfect for pre-seed to Series C.

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Validate ideas in 2 weeks before burning development budget

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Increase investor confidence with polished, user-validated products

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Access senior-level design expertise on day one without the cost or delays of recruiting and managing

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Startups
Small and Enterprise Businesses
Growing Businesses

Aligning Design with Business Outcomes

You need design that scales—improving conversion, reducing churn, and delivering measurable ROI without the complexity or need of hiring an internal team. Perfect for businesses with 50-500+ employees.

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Clear, effective design strategy tailored to your goals

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Product design alignment with measurable KPIs like conversion, retention, and task success

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Scale design operations without scaling headcount or overhead

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Agencies: Product, Marketing, and Tech

Your Trusted Partner for Client Success

We become a seamless extension of your team, delivering exceptional work that wins clients and meets deadlines. Perfect for product, marketing, and tech agencies.

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Handle overflow without adding permanent headcount

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Deliver consistent quality that strengthens your reputation

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Bridge creative vision with technical execution

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White-label design execution

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Product, Marketing, and Development Agencies
WHY PARTNER WITh US

The Experience & Flexibility You Need.

Senior Expertise, Day One

20+ years of proven design experience across fintech, mobility, & enterprise platforms. No juniors or account managers—you work directly with a senior strategist.

Flexible Integration

Whether you need a complete design partner, team augmentation, or strategic guidance, we adapt to your workflows and business needs.

Risk-Free Approach

Milestone-based payments with approval gates ensure you only pay for results you approve. Start small with our Discovery Sprint or go full-scale.

Proven at Scale

Experience with products serving millions of users, from enterprise fintech platforms to smart city solutions managing hundreds of thousands of transactions monthly.

AI-Enhanced Efficiency

We leverage cutting-edge AI tools for research analysis, design automation, and workflow optimization, delivering higher quality work in less time without sacrificing the human insight and strategy.

Built for Modern Teams

Distributed team experience across North America, Latin America, and Europe. We integrate seamlessly with remote-first workflows, Agile/Scrum processes, and modern collaboration tools. Location is never a limitation.

"We’re driven to create standout user experiences through empathetic, results-focused design."

Looking for stronger results?

Process

A Process designed to accelerate results

Every project is unique, but our approach stays grounded: uncover insights, solve the right problems, deliver purposeful design.

With 20+ years of experience across dozens of products, we've refined our process to deliver maximum value at every stage—from discovery to launch and beyond. We integrate seamlessly into your Agile workflows or lead them ourselves through collaborative sprint planning, backlog grooming, and iterative design that accelerates development and drives measurable results.

Engagement Models

4 Engagement options for your Needs

We believe in flexible partnerships that match your stage and needs. Start small and scale based on results, or jump into a comprehensive engagement. Every option includes senior-level expertise, clear deliverables, and measurable outcomes.

Popular for Startups

Discovery Sprint

Validate Before Building

A focused 2-week engagement to validate your concept, understand your users, and define a clear product roadmap before you invest in full development. Perfect for reducing risk and increasing investor confidence.

Pricing: $8,500 - $12,500
Timeline: 2 weeks
Commitment: One-time project

  • Validate concept with user insights
  • Roadmap reducing development risk
  • Budget clarity for next phases
  • Confidence to proceed (or pivot)
Book a discovery call
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BEST FOR DEFINED SCOPE

Project-Based

Complete Design Delivery from Discovery to Launch

Fixed scope, schedule, and budget. This model works well for specific initiatives like redesigns, websites, MVP development, or design system builds—where outcomes and timelines are known from the start.

Pricing: Custom (typically $25K - $150K+)
Timeline: 6-16 weeks typical
Commitment: Fixed scope contract

  • Launch-ready product
  • Complete design system/documentation
  • Trained team ready to maintain
  • Measurable success metrics
Book a discovery call
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BEST FOR ONGOING MOMENTUM

Monthly Retainer

Dedicated Design Capacity with Flexibility

Dedicated design hours each month with flexibility for shifting priorities. Ideal for product evolution, continuous optimization, team augmentation, or maintaining design momentum without permanent hires.

Starter: 40 hours/month - $8,000
Growth:
80 hours/month - $14,500
Scale:
120 hours/month - $20,000
Custom:
Tailored to your needs

  • Continuous product improvement
  • Faster feature delivery
  • Flexible capacity without hiring
  • Strategic partnership that grows with you
Book a discovery call
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Leadership Expertise

Fractional Leadership

Strategic Leadership Without Full-Time Overhead

Access senior design leadership (20+ years experience) to shape vision, scale operations, mentor talent, and ensure your product delivers real user value—without the $200K+ cost, equity, and complexity of a full-time Director of Design hire.

Part-Time: 2 days/week - $12,000/month
Half-Time:
3 days/week - $16,000/month
Near Full-Time:
4 days/week - $20,000/month

  • Clear design vision & strategy
  • Built or scaled design team
  • Operational frameworks that work
  • Measurable improvement in design maturity
  • Reduced hiring risk & faster time-to-value
Book a discovery call
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Not sure which model fits? Let's sort it out with a call.

No pressure. No obligation. Just clarity.
Let's talk about your project
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What makes ASID different?

We're not just a design studio—we're strategic partners who combine design, strategy, and operations. While most agencies focus only on visual design, we help you find clarity before investing in development, establish scalable systems, and integrate seamlessly with your existing teams. Our 20+ years of experience spans enterprise-level fintech, mobility, and SaaS platforms, so you get senior-level strategic thinking from day one.

What's your design process and how long do projects take?

We generally follow a proven 4-phase approach: Discover (understand, research), Define (synthesize insights into strategy, align), Design (create ux/ui, test, iterate, etc), and Deliver (handoff to dev, implement scalable systems, launch websites, define metrics to be monitored, etc). Engagements vary depending on complexity, with milestone-based payments and approval gates at each phase.

Do you work with startups, established businesses, or agencies?

All three! We tailor our approach to each client type. For startups, we accelerate launch timelines and build investor confidence. For established businesses, we scale design capabilities without scaling headcount. For agencies, we act as a trusted extension of your team with seamless client communication and developer-ready deliverables.

Can you integrate with our existing team and tools?

Absolutely. We excel at integrating with existing teams, whether you need us to plug into your Agile workflows, collaborate in your Slack channels, or work within your Jira and Figma setups. We adapt to your processes, not the other way around. Our design operations expertise means we actually improve your team's efficiency and consistency.

What's design operations and why should we care?

Design operations (DesignOps) is what makes design scalable. It includes design systems, streamlined workflows, clear handoff processes, and team enablement. Without it, design can become a bottleneck. We've helped teams ship features 3x faster with 90% fewer inconsistencies by implementing the right systems and processes. It's the difference between design that slows you down and design that accelerates growth.

Do you only work with local Austin companies?

While we're based in Austin, Texas, we work with clients globally. We've successfully managed remote partnerships and can adapt to different time zones and communication preferences. Many of our best client relationships are built on clear communication and results, regardless of geography.

What if we just need a quick project vs. ongoing partnership?

We offer flexible options. Start with our Discovery Sprint ($8,500) to test our partnership and validate your strategy. For specific projects, we offer fixed-scope engagements. If you need ongoing support, our retainer model provides priority access and flexible scope. You can always scale up or adjust as your needs change.

How quickly can we get started?

For Discovery Sprints, we can typically start within 1-2 weeks of a contract agreement, depending on the size of your project. Full partnerships depend on scope and our current capacity, but we quickly provide custom proposals and clear timelines for kickoff. We believe in moving fast without breaking things—both in our process and our client onboarding.

An idea built by a life of design

Photo of Richard Eric Tomlinson

R. Eric Tomlinson – Founder & Director of Design

A Stronger Idea is the vision and passion of R. Eric Tomlinson, a seasoned cross-disciplinary design leader with over 25 years of experience.

After years contributing to agencies, startups, and enterprise tech, Eric launched A Stronger Idea in 2021 to offer a smarter, more collaborative approach to design.

As the Design Director, Eric drives the creative direction and strategic vision—while staying hands-on with design. With a network of trusted, top-tier collaborators, he builds the right team for every challenge.

Eric lives and operates in Austin, Texas.

Erictomlinson.comLinkedIn